Like many scams, this scheme involved outright [обман] .

fraud deceit deception

Info: "Fraud" is also a legal term.

Of all the dogs he had judged, his favorite was the Great [(Немецкий) Дог] .

Dane

Info: This name is capitalized, although most names of dogs aren't.

They equipped the factory incredibly [дешево] .

cheaply cheap

Info: Here, "cheaply" is better than "cheap".